About us

Founded in 1997 by Rob Davis and Catharine Hoare, EcoEthic Inc. is a family-owned business in Sunderland, Ontario, Canada. We specialize in innovative and highly effective bacteriological wastewater solutions for residential and commercial applications as well as the onsite wastewater industry.

Our residential product line includes effective odour elimination for outhouse and vault toilets, high-performance treatments for RV and boat holding tanks, and advanced bacteriological solutions for home and cottage septic systems. High microbial counts ensure exceptional treatment and reliable results.

For over 25 years, our commercial division has helped rural and commercial facilities improve wastewater discharge practices and effluent quality. We use advanced bacteriological technology to reduce odour, enhance system performance, and promote environmental sustainability.

Rob’s passion for wastewater management and environmental stewardship began early. Influenced by his father, a civil engineer specializing in sewage treatment, Rob was exposed to discussions about the impacts of poorly maintained septic systems. His deep appreciation for nature, developed while growing up at his family cottage, complements his technical expertise and drives his commitment to protecting natural environments.

Rob’s expertise and dedication to education in proper septic care have made him a sought-after speaker. He was honored with the EnviroHero award from the Haliburton Highlands Land Trust for his work in promoting the connection between septic health and lake environments. He has also been featured in the Canada/USA “Ask An Expert” webinar series, and is a frequent speaker at the CottageLife Show sharing his insights on wastewater management.

Catharine leads our marketing, operations, and finance efforts behind the scenes. She shares Rob’s passion for nature and plays an integral role in the company’s continued success.

Our team wouldn't be complete without Teresa Brooks, affectionately known as "The Glue". Teresa holds everything together, ensures smooth operations, keeps everyone on track, and is often the friendly voice you hear when you call us.

Where to find us: 23 Thompson Road, Sunderland Ontario Canada L0C 1H0
Tel: 705-357-9978 or 1-888-436-3996 Email:  ecoethic-shop@ecoethic.ca